Nov
23
Where do we go from here?
It is the million dollar question, or perhaps the $45,000 question. What is to become of “Do It Again?” The film has been on the festival circuit since late January. We’ve played about 50 cities and received some excellent reviews. But as you probably noticed, there’s no DVD, no broadcast deal, no theatrical release. First, let me assure you. We are working hard. We’ve had some bites and offers but we’re not yet ready to move forward. One major issue is licensing. If there were no Kinks songs in this film, we would have likely already released it. But when you use other people’s music, you need to pay for it. In our case, that’s complicated by the low budget of our film and the general risk that comes with an independent release. In brief, we ain’t “Juno,” capable of slapping down $10,000 for “Well Respected Man” or some other classic ditty.
After much wrangling and attempts at creative deals, we finally submitted our formal request to the record companies. They were kind enough to give us a deal which, if it goes through, will allow us worldwide licensing for around $40,000 to $50,000. But that’s a big if. First, the artist – and that’s Ray – has to allow us to spend that money. At the moment, a DVD and press packet (and button) is in his hands. We’re waiting for Ray.
If Ray says yes… then we’ve got to sell the film for enough to allow us to pay for the licensing. We’re grown men with families. We’re hesitant to go broker for this movie.
What can you do? Sit tight. Tell people how much you love our movie. Go to the IMDB website and post a few positive comments on there to make up for the cranky dude who said he didn’t like the film six times. And keep following. Because this process is pretty much like everything connected to “Do It Again.” We have no idea where we’ll end up, how we’ll do it and what it might mean. But we’re refusing to stop for any reason, be it financial, psychological, logistical. We are going to do everything within our means to get this film to a wider audience.
God Save the Kinks…









