For those of you eager to see ‚ÄúDo It Again‚ÄĚ now that our film festival run is over, there is good news. American Public Television, which distributes programming to PBS station across the country, has agreed to take us on. That‚Äôs why we‚Äôve been so busy. Rob and assistant editor Missy turned our 85-minute festival into a (cuss-free) hour-long version. We did this in anticipation of our big day. That day has arrived.
Later today, APT hosts its closed-circuit ‚Äúoffer‚ÄĚ broadcast for the roughly 175 public stations in the world. Some programmers will watch this teleconference live. Others will tape and watch it later.
What hangs in the balance? For ‚ÄúDo It Again,‚ÄĚ it‚Äôs the very chance to be seen on TV. We‚Äôre no lock. We have to get a number of PBS stations to sign on for the terms of our APT deal to kick in. How many? It‚Äôs hard to tell. Bigger stations are weighed more, money-wise, than smaller ones. But everybody counts.
Our hero, as of now, is a man named Eric Luskin. He‚Äôs the vice president of syndication and premium service for APT and the guy making our pitch. Eric has decades of experience in public television, several Emmys to his name and knows how to make a sale. For our purposes, we‚Äôre pleased to know he plays bass and saw the Kinks in Philadelphia in the ‚Äė90s.
So what can you do to help? We‚Äôre told that a respectful note to your local public television station can make a difference. Tell them you heard that ‚ÄúDo It Again‚ÄĚ is available and, as a fan of that era of music, the Kinks, and the film if you‚Äôve seen it, you would love to see it shown locally. Most of these stations have a viewer services department that can be called or e-mailed. Sending a personal letter, not an e-mail, to a programmer might also be a cool idea. So few people take the time to actually send letters these days.
We should know by early May whether we‚Äôve been successful. And ‚ÄúDo It Again‚ÄĚ could be shown on TV as early as July. Sitting here tonight, a good part of me has no idea whether we‚Äôll be successful and reach the right folks at PBS. But I also can‚Äôt help but think of just how lucky we‚Äôve been so far, how resourceful and passionate our fans have been, and how impossible it is to imagine this train grounding to a halt when we‚Äôre so close to being seen by a wider audience.